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Quitting Cigarettes: Joining The Debate.


London, UK, June 10th, 2019

In the first of a new series, Change Incorporated visited Norwich to ask opinions on smoking, and ideas on how we can get the UK to quit cigarettes.

Forthcoming focuses will be on Brighton, Birmingham, Bristol, Edinburgh, Cardiff and Belfast to compare difference advances and obstacles to quitting cigarettes.

Please see more below.

Please note: The Change Incorporated website is currently limited to be visited from within the United Kingdom. Hence, if you are situated outside the United Kingdom, you may not be able to view the article.


Change Incorporated Press Office
Russell Minahan or Liv Thomas  
Tel: +44 (0) 7557 438576

About Change Incorporated

Change Incorporated is a new editorially independent channel from global media brand VICE that aims to create measurable change on issues important to VICE’s global audience. The purpose-driven channel will have editorial control and independence and will take funding from a small number of businesses to undertake different ‘missions’. The funding is primarily to support the best journalism and most compelling content on the Internet.

About Quit Cigarettes mission

Quit Cigarettes mission will initially launch in the UK and will have one single measure of success; the number of people that seriously attempt to stop smoking cigarettes, which will be audited by an independent third party. The funder for the mission is Philip Morris International and all activity will be consistent with the UK Government’s Tobacco Control Plan. Quit Cigarettes is an initiative created by Change Incorporated (VICE) and funded by Philip Morris International. VICE maintains editorial control, so Philip Morris International may not share the views expressed.

About VICE Media

VICE is a global media brand. Launched in 1994, VICE now operates in nearly 40 territories worldwide across mobile, digital, and linear platforms. VICE operates an expanding international network of digital channels; a television and feature film production studio; an Emmy-winning international television network, VICELAND; an Emmy-winning weekly news magazine show on HBO; an Emmy-winning nightly news series on HBO; Virtue, a global, full-service creative agency with 26 offices around the world; a magazine; and a record label.

VICE's award-winning programming has been recognized by the Academy of Television Arts & Sciences, Peabody Awards, Sundance Film Festival, PEN Center, Cannes Lions, Frontline Club, Knight Foundation, American Society of Magazine Editors, LA Press Club, James Beard awards and Webby Awards, among others.